Popular clothing store

The extension of the concept of popular clothing is very broad, involving all clothing and accessories. It emphasizes the symbolic meaning of fashion more than the concept of fashion, and attaches importance to its expression in practice. Therefore, popular clothing often uses one or several popular elements in design, such as color, style, fabric, etc., to make the fashion characteristics of clothing very prominent. Generally, it expresses the individuality of clothing on the basis of the commonality of fashion. Due to the short lifecycle of popular clothing, most of them are below the mid to high end level, and their popular characteristics are more important than brand image. Therefore, they are suitable for multi brand combination operations in marketing.

High end women's clothing store

High end women's clothing generally refers to high-end clothing represented by ready to wear, emphasizing design creativity, and operated by designer brands. High end women's clothing incorporates considerable innovation and aesthetic elements in styling, material selection, and production, emphasizing cultural taste and connotation in usage occasions and purposes. High end women's clothing embodies a need for social etiquette in a civilized society, emphasizing the status and identity of the wearer. High end women's clothing, due to its high price and unique market positioning, is also marketed differently from other categories of clothing, usually through specialty stores. The VMD design of high-end women's clothing stores should be based on the principles of pursuing taste and individuality, reflecting exquisite and elegant style, and not comparable to general clothing stores in terms of overall sense and artistic atmosphere.

Men's clothing store

Strictly speaking, men's clothing does not refer to men's clothing accessories, but specifically refers to formal clothing such as suits, formal dresses, etc. With the gradual change of clothing concepts, the categories involved have expanded, but still limited to social and business clothing. The form of men's clothing is relatively simple, but it is characterized by excellent workmanship and exquisite craftsmanship, suitable for brand management, and generally focuses on brand image promotion. Therefore, there is a saying of "men's clothing label, women's clothing style". The VMD strategy of men's clothing stores must focus on highlighting the common characteristics of the clothing category, while also showcasing the brand's unique style and image features.

Leisure clothing store

With the increasing trend of clothing concepts towards nature, autonomy, and freedom, casual clothing has become a major category and has developed into many classifications such as sports and leisure, business leisure, and home leisure. Leisure clothing embodies the characteristics of ease, casualness, and freedom in terms of style, fabric, and color. Natural materials and knitted fabrics are widely used in leisure clothing. Leisure clothing has strong applicability and a large market space, therefore, it is suitable for operation as a mass brand and is often seen in chain operations. In the design of VMD, casual clothing can be very flexible and free, complementing the characteristics of the clothing. The atmosphere in the store must be relaxed and casual, and the products should be easy to view and take.