The founder of the LOVE brand has had a different perception of love from a very early age. She believes that the most touching love should be in everyday life, and paying attention to the details of life can better taste happiness.

Whether in poverty or wealth, everything is equal in the face of emotions. So in 2024, she created LOVE Jewelry, hoping that LOVE Jewelry can be close to daily life, so that more people can feel love. Compared to high-end and expensive jewelry, LOVE focuses more on witnessing every extraordinary moment for everyone.

LLOVE Jewelry's positioning: aiming to create jewelry that is "within reach"